You think you have it all figured out.
But...
The paranoid conspiracy theorists KNOW they're being watched!
http://www.publicsphereproject.org/
The big data tech nerds worry about the content breeding in databases.
https://techcrunch.com/2011/08/06/welcome-to-the-panopticon/
Cybercriminals dredge and compile data on every honest citizen.
https://books.google.com/books?id=swEgF0SgaFEC&pg=PA226&lpg=PA226&dq=Panopticon+chatroom&source=bl&ots=bdjjJOtfSq&sig=Yu4HcRaSa5BUGQDzizP0WGIsMR4&hl=en&sa=X&ved=0ahUKEwitodf-vYbZAhUFWlMKHUWdCKcQ6AEIRDAF#v=onepage&q=Panopticon%20chatroom&f=false
At what point is knowing anything about your neighbor too much? At what point do you desperately crawl into a hole to avoid being perceived?
And is there ever a point where you stop perceiving yourself...